11 Tips for Growing Your Chiropractic Practice
If you asked dozens of chiropractors to gather together in one room and pinpoint the best suggestions for practice growth, you’d walk away with a very long list of ideas. How would you even know where to start?
It’d be great if there was just one magical formula that applies to everyone. While we haven’t stumbled upon a magical potion, we do know what our clients have in common.
They range in size and structure, but they share some specific characteristics that have led to significant and life-changing practice success.
With that in mind, we have developed quite a long list of tips over the years for growing your chiropractic business. Here are eleven of our favorites:
1. Outsource Your Insurance Billing
For some chiropractors and office managers, the thought of making the transition from an in-house billing system to an outsourced billing service is just too daunting. It sounds complicated, and the thought of “giving up control” can be nerve-racking.
But the reality of it is that if you find the right business partner, it is liberating, reassuring, and most of all … profitable. How so? You can find out here with this profit calculator.
Other benefits include:
Maximized collections from insurance claims
Get paid faster (avg. of 16 days)
A dedicated expert billing team
Chiropractic software
Increased monthly cash flow
2. Upgrade Your Practice Management Software
Speaking of chiropractic software, how current and user-friendly is yours? Ensure that your EHR software is designed specifically for chiropractic use.
For instance, RAPID Chiropractic EHR Software has industry-exclusive diagnostic notes, and provides a structured flow to help meet medical necessity.
In addition, it features:
Pre-set and customizable chiropractic templates and libraries
Balance between speed and compliance
Functional goals driven from outcomes assessments
Paperless admission
User-friendly tools, like point and click visual helpers and wizards
Customized clinical reports
3. Invest in Digital Marketing
Having a strong online presence and utilizing the right digital marketing channels is crucial to attract new patients and grow your business.
Simply put, targeted digital marketing connects you to the people who need your services.
Some of the key elements to consider are:
Custom website that ranks at the top of Google for chiropractic keywords
Practice-specific content
Effective online marketing strategies for your specific business goals
Targeted social media efforts
Digital marketing can make a significant difference in your practice success. If you’re struggling with your online presence, consider hiring an outside expert who can ramp up your efforts and increase visibility.
4. Offer Free New Patient Alignment
Promote free adjustments for new patients through social media channels, like Facebook and Instagram.
The scheduling process will allow you to collect their contact information for further promotions or practice newsletters. Once they visit your office for their free adjustment, upsell them with follow-up appointments at full price.
5. Solicit and Promote Patient Testimonials
Soliciting current patient testimonials and reviews is a great way to attract new patients and grow your practice. Asking for feedback should be a standard part of your business practices.
But you have to have a place for patients to provide them. This includes popular review sites, like Yelp, Facebook or Google Reviews. You’ll also need to have a space on your website for feedback.
Other tips for soliciting feedback include:
Ask for on-the-spot reviews or testimonials
Have an electronic device at the front desk with direct links to your review profiles
Include review or feedback links in your regular patient emails or newsletters
Just remember, you must gain written permission in some form before you share a review or testimonial publicly.
Feeling Overwhelmed with Insurance Billing?
6. Collect Payments Faster
The sooner a patient is billed after treatment, the more likely you’ll receive full payment. A sure-fire way to get paid faster is by using an outside billing service, with benefits like:
A team of billing experts who will streamline your billing and payment cycles
A speedy receipt of insurance payment means the patient balance is calculated in record time
The patient billing process may begin as quickly as 17 days from date of service
7. Keep Up With Chiropractic Trends
Whether it’s in the areas of patient care, business management, technology or chiropractic techniques, change is something you can count on.
Staying abreast of things like industry trends, regulations, codes and billing is a must for successful chiropractic businesses.
This can include everything from attending regional or national conferences, utilizing online resources, enrolling in webinars or training classes, and reading white papers.
8. Improve Your Billing Process
How do you make sure your coding and billing processes are as efficient as possible?
There are a number of elements to consider, including savvy practice management, healthy accounts receivables, a properly trained staff, and the ability to properly code and document diagnoses.
And that’s just for starters. Knowing how you can improve and streamline your billing process is key.
Where do you start? First, find out where you stand by taking this free billing quiz.
Once you know your strengths and opportunities for improvement, make a game plan. That might involve implementing new steps within your current billing process or improving coding and modifier accuracy.
It might mean identifying billing resources and having them handy when you need them. Or it might mean asking for help from billing experts.
Whether your main goal is to increase monthly revenue, decrease your denied claims, or simply improve your practice, there are plenty of solutions to help you get there.
9. Avoid Audits
The last thing any chiropractor or billing team wants is to be on an auditor’s radar. The big question is, what can you do about it?
There are specific adjustments you can make to your claim forms and billing practices that will help avoid audits. Even better, you have the tools to keep your practice billing protected and help you avoid scrutiny right at your fingertips.
Begin by:
Understanding the seven elements to payable claims
Learning more about what auditors are looking for
Finding out the common causes for billing errors
Learning the language of coding
10. Develop a Referral Program
One of the best ways to attract new patients is by giving your current ones an incentive to tell others about you.
Special programs, like refer a Friend, are effective ways generate results. Special programs can be promoted on your website and social media channels, and within a newsletter or email marketing campaign.
11. Improve Internal Chiropractic Practices
Develop a strategy to increase revenue for your practice.
There are tweaks and improvements you can make in just about every area of your practice to grow your business. This includes everything from your patient registration process and policy verification, to accounts receivables and denied claims.
In private practice and/or any healthcare business, having the right workflows can be the difference between success and failure, breaking even or making a profit. Picking the right technology for your practice to optimize your revenue cycle management is difficult and here at Trucare, we are all about helping you through that process. As an experienced medical billing and coding company, we not only handle all aspects of your medical billing process but we will help you find the right technology partners that fit your needs and help you optimize your workflows. We will show the case studies and things that are working for other clinicians like you, and keep you up to date with the ever-changing healthcare system. Connect with us to get a free Billing and Coding analysis of your practice.
About Trucare
Trucare is making healthcare more efficient, one claim at a time. We are a state-of-the-art medical billing partner,that helps your healthcare business thrive.
Why Trucare?
Focused: Dedicated Practice Management Specialists
Experienced: Experienced Revenue Cycle Management
Specialized: HIPAA Certified, Speciality Billers
Cutting Edge: Technology Driven — No BS or Redundancies
Resourceful: Always Ahead of the Compliance Curve
Affordable: No client too big or too small. Rates as low as 2.49%.
To learn more, visit or call
+1 888–520–2515
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